Pinterest, the Queen of image-centric content, thrives on creativity. The aesthetic nature of Pinterest makes it a great medium for bloggers using creative visuals they can convert into interaction, engagement and traffic.
Bloggers who spend a lot of time writing the perfect blog post are always looking for ways to increase blog traffic. A Shareaholic report says Pinterest can deliver more referral traffic than Google Plus, YouTube, Twitter, StumbleUpon, LinkedIn and Reddit combined.
Here are 8 ways bloggers can use Pinterest to boost traffic.
#1. Create keyword optimized boards.
Create boards on Pinterest specifically for your top keyword phrases. This allows you to pin your blog posts based on keyword phrases. It also makes it easy for people searching Pinterest for specific topics to find blog posts that you have written related to those topics.
Creating boards on Pinterest that use keyword phrases also helps boost your board’s placement in search engines.
When posting blogs to these boards, make sure you always include a visually appealing image, a description and a direct link to your blog post.
#2. Pin often and consistently.
#3. Use short descriptions to improve engagement.
Using short descriptions that include a short call-to-action will help improve traffic to your blog. Tell people to actually click on your image. Ask for what you want.
#4. Use longer keyword rich descriptions to improve the life of your pin.
While short descriptions improve engagement, longer descriptions can extend the life of a pin in search engines. This extended life will increase the amount of repins over time.Research indicates that descriptions that are approximately 300 characters longreceive the highest number of repins. More repins means more traffic for your blog.
#5. Use multiple images in one pin.
Some of the most popular posts on Pinterest implement multiple images in one pin to create a mosaic. This strategy is implemented most often with bloggers who post DIY or how-to guides. The mosaic image creates a very visually appealing image that catches the eye. Take advantage of this effective strategy and make sure you have included a link to your blog post and a brief, keyword optimized summary with your mosaic.
#6. Do not use hashtags.
Avoid using hashtags. Marketers have learned that even though hashtags in a pin’s description are clickable, the search results generated when you click a hashtag return results in odd combinations. It’s best to stay away from hashtags.
#7. Feature your contributing authors.
Create a board that features your contributing authors.The more your Pinterest followers know about you, your blog and your blog’s contributors, the better relationship you can build with them. This relationship can translate to solid traffic for your blog.
When you feature your contributing authors on the board, include a high quality image of the author. Make sure you write a short bio and include an interesting hobby. Grab a link to all of the articles written by the contributing author and include that link in the description.
Share your featured author boards with the authors. This usually results in the author sharing the board with their social media followers and repinning it on their own boards.
#8. Host contests.
Create contests that encourage your followers to create, pin and share content. The winner can be determined by the content that receives the most pins. This strategy encourages contest participants to get really creative about the content they share. It also encourages them to share content with their social media followers. The contest should include a landing page – to drive traffic to your website – and the use of a hashtag – for branding and tracking purposes only.
Before starting any contest on Pinterest, refer to Pinterest’s rulesabout running contests.