In recent times, people are crazy about social media sites like Twitter, FaceBook, Instagram and many more. Isn’t it so? Almost everyone is using these sites for social communications. No doubt it is a great way to get connected with millions of people at once, which is now hugely used for promotion and advertising of business. There will be very few people in his world who is not having any account in this social media sites and that gives a huge opportunity to social media consulting business to prosper.
For starting a social media business you don’t need to have highly qualified or huge experience. If you are very active is social media and have enough knowledge and skill of using the different social media sites, then you can easily setup your social media consulting business.
Below is the step by step guide for starting your social media consulting business:
Evaluate Your Skills:
It might sound easy, but starting a social media consulting business is not a kid’s job. Evaluate yourself that are you passionate about social media and have the skills to represent a business in social media platforms. If you are confident enough give a kick start to the idea of starting a social media business.
Get the skills:
You need to have the required skills to begin a social media consulting business. Although it is not a rocket science that will need years to learn and gain expertise. If you are an active user of social media sites, then half of the job is done. You just need to get the knowledge about the platform. Watch different videos regarding social media consultation. Go through different blogs and articles, it will help loads in starting a social media business.
Experience is one thing which sometimes overshadows the skill. A highly skilled person sometimes fails due to the lack of experience, so gain experience in the field of social media consulting business. You can at the beginning offer free services to business of your family and friends. This free service will give your profile the required experience that you can showcase to attract business. There are many non-profit organizations like NGO who will appreciate your contribution.
Social Media Watertight:
This is the best place to showcase your expertise in the field of social media consulting business and the first place where people will check you out. Organize your social media properly and with good and engaging content and regular updates, you can make it excellent and increase the count of fan and followers.
Create your Network:
Don’t miss any social gatherings like business meetings or networking clubs and introduce yourself as a social media manager. It will be great if have a hand full of business card and distribute the same happily as much as you can, but don’t push. Converse with as many people as you can and explain the benefit a business can get with social media consulting. Again don’t force the discussion, if the listener is interested enough with the introduction, then only proceed. A few references can help a great deal in your social media consulting business.
Arrange a Local Seminar:
In your locality only, you will find at least 100 different types of business and out of them, there will be many owners whom you may know personally. So arrange all of them for a coffee or breakfast in any nearby cheap but standard place and discuss your offerings. It’s a great way to promote your social media consulting business directly to the client. If you get five or six business out of the program, assume it as a successful one.
Remember the people you are calling are your potential clients so it should be a professional seminar and make a best and interesting agenda of the meeting. It should be precise but should also cover all the important points. You can offer discounted rates for the first contract. Show on or two of your projects and explain the benefit of social media consultation.
Work for Other PR & Digital Marketing Companies:
As a beginner and amateur in the field of social media consulting business, you may face difficulties in getting a good amount of clients at the beginning of starting a social media business. So the best and easiest way to get clients is to work under the name of other PR and Digital Marketing Companies. They will outsource their business to you for a percentage of commission and you will work under their name.
The benefit of working for other companies is that they are working in the business for a long time, the margin of profit may be small but there will be enough jobs which will add up to your experience.
The best part of starting a social media business is that it doesn’t require a huge investment. If you have computer with internet connectivity, you can begin right now. Over that you can easily work from home and start a social media consulting business as a part time job also along with your existing job. Who will mind some extra bucks, if can be earned just by sitting at home?