Do you have technical expertise in search engine optimization? Are you working for a company and providing SEO solutions? If you have made your mind to get rid of the hectic office schedule and start your own SEO consulting business, then this is high time to get prepared–make a well-thought-out plan and set up the strategies to reap the profits. As you know SEO consulting firm has a great contribution to the success of numerous online businesses as they help the websites in getting higher ranking on organic and paid search results. In this post, I have tried to jot down the essentials of starting SEO consulting business and its pros and cons.
What is SEO?
SEO or Search Engine Optimization is the methodology used to gain higher ranking for the websites in the search engines, make better visibility, attract more traffic and turn into higher sales and profits. You may have noticed that whenever you type anything in the search engines like Google or Yahoo, they display several website links which are relevant to the searched item.
The SEO determines which website to be placed in which ranking as 80 % of internet user doesn’t check the website beyond the 5th rank and 98 % of user never goes to the second page.
So an SEO professional has a great role in the success of any online business and the idea of starting an SEO consulting business has a great potential to be a successful one.
In this business, you need to provide consultation after doing a thorough analysis and research of the client’s website about the necessary steps to be taken to modify the site and gain a higher ranking in the search engine and attract more traffic.
Required Skills to Start an SEO Consulting Business
You don’t need to have a higher academic qualification or degrees to commence this business, but the most important thing is creativity. You need to have through information and expertise about SEO and website creation and how this all algorithm thing of search engines works.
If you think that you need to gather more knowledge and experience in this field, there are many training courses that you can opt for acquiring the required skills to start an SEO consulting business.
To run the business efficiently, you can hire other SEO experts for your business, but you need to have the thorough knowledge in this area.
Advantages of Starting an SEO Consulting Business
- High Market Demand: Whatever website is there in the search engines which is appearing on the first page or in the top ranks have used SEO to reach there. So this business has a high market potentiality. Today, Google and other search engines are the first points of contact to know about anything, so to make an online presence, business needs SEO to succeed. Even you will need an SEO consultation for the website of your SEO consulting business.
- Easy Setup: The complete procedure of commencing an SEO consulting business is very easy. There are very less legal formalities and need of physical effort to start the business. All that is required is complete dedication and highly creative thinking to run the business.
- Low Investment: A laptop or PC with internet connectivity, a telephone or mobile and a printer is all the required equipment to start this business. You even don’t need an infrastructure like a shop or different place. So the required investment is way low in SEO consulting business. What is needed in maximum is your potential to create new and unique ideas.
- Home Based: – As mentioned earlier, you can easily setup this business in your home that means you can even run the business on a part-time basis along with your service or any other business.
Difficulties with SEO Consulting Business
SEO has become a challenging environment. With the changing policy and rule of the search engines, the work of SEO consultation has become much difficult now. Even a few years back, just following the guidelines and proper execution would have given the top ten positions in the search engine.
But now with the increasing competition and demand for online presence, the task has become very difficult along with increasing strict rules and guidelines by Google and other search engines.
But this situation has one big benefit as this reduces the competition. Only the expert and skilled people can compete now in the market, so if you are just an amateur and reading a book on How to SEO and thinking to start your SEO consulting business, then it’s a long road ahead for you to succeed. No business can be successful without proper expertise in the field.
Steps to Start an SEO Consulting Business
The first and foremost step before starting the business will be to get all kind of required knowledge, skills and expertise in the area of Search Engine Optimization. The SEO term looks like a small area of learning, but it isn’t. The complete web is depending on SEO only, so this can’t be as simple as play school, but it is not as difficult as rocket science too.
If you have the zeal and creativity, go for getting the expertise in the area and then think about starting the business and if you possess all the required knowledge, then the SEO consulting business has a lot to offer as the best business idea.
- Make a Business Plan: You should start creating a business plan way before commencing the business. It should contain all the required research of the business along with the details of the competitors and how the business is managed.
- Brand Your Self: Give an attractive and catchy name to your business. The name of the business will last till the business runs, so it worth all the required attention and even money to get the best brand name. Create a logo and make a short note that best describes your business. Both of these will help you for online as well as offline marketing.
- Make Your Business Lawful: It is important to set up an appropriate business structure (sole proprietorship, partnership or LLC) and apply for the necessary document. Check out the norms of your city and state prior to start the business.
- Promotion: So if you are an expert in SEO, make the first client a successful one which will be yourself. Create a website and make its presence felt in the search engine with a higher ranking and excellent traffic. It is a great way promotion by having an online presence.
- Fix Your Rate and Niche: As told earlier, SEO is a vast area of work and opportunity, so select your niche as per your expertise. As the market area is global, so you need to have a detailed research on the rates by other companies and fix your rates accordingly.
Starting an SEO consulting business is one of the most profitable business ideas in this present situation and a business of you own is definitely a big dream to come true. So go for it with all kind of enthusiasm, rigor and dedication.