Mobile hairdressing business is a great business profession as the economy leaves a very less impact on it. Whatever the market condition may be, people will always need a haircut or minimum maintenance, thus giving a huge opportunity for this business to succeed. If you are skillful enough in hair cutting, dying, styling etc but not interested to work for others, you can start your own business of hairdressing without investing a huge amount on buying or leasing a storefront.
Pros and Cons of the Mobile hairdressing business
So, if you want to be a self-employed hairdresser, then the mobile hairdressing business is a great option to choose over working in a salon. However, it has its own pros and cons.
If you are an expert hairdresser, there are three options that you can work for. 1st is to work in a salon, secondly, you can open your own saloon or thirdly you can work as a freelance or mobile hairdresser. I am going to provide a complete guide to start a mobile hairdressing business so that you can get more idea about the business.
Pros of Mobile Hairdressing Business:
Be Your Own Boss:
As a freelance hairdresser, you don’t need to take order from your boss. Your clients will be the ultimate boss who you need to listen and take orders from.
Working in a salon means you are either getting fixed salary or getting a commission from the works you do. But as a freelance hairdresser, you will be the owner of your whole income.
Even if you have your own salon, you need to follow strict timing to open and close the shop. However, as a freelancer, you will get more flexibility to do work and select your clients.
As a mobile hairdresser, you only need two things; one is high-skills and secondly is the hairdressing equipment. Thus, the required investment is very low in this business concept.
Selection of Clients:
You can create your own client base and have a personal bonding and relationship with them.
Work as Part-time:
If hairdressing is your passion and you are in the different sector of service, as an individual hair-dresser you can still pursue your passion as a part-time work.
Cons of Mobile Hairdressing Business:
No Help: –
As a freelance hairdresser, you need to do all the works of your own only.
A Lot of Traveling: –
As an individual hairdresser, you need to visit clients place, thus, this involves a lot of travelling.
Fluctuating Workload: –
In the mobile hairdressing business, the workload will not be the same as always. Sometimes, you will be bored without work and sometimes will not get any time to relax due to workload
Creating Client: –
This is the biggest challenge in this business idea. As an individual hair dresser, it may take a bit long time to create a strong customer base.
How to Find and Retain Clients in Mobile Hairdressing Business
As mentioned earlier, creating a strong client base is the biggest concern in this venture. However, there are many ways to cope up with this issue. Once you have a strong client base, you don’t have to worry about work or money. That is why it is important to create a strong rapport with your clients. Let’s find how to do that:
Good work has no alternative:
You skills in the field will be your strongest asset. There is no opportunity to compromise with your skills. So, before starting the business, it is suggested to get extensive training and experience in the field as if you can deliver good service, the client’s will come on their own.
Begin working with family and friends:
You can start your work with your family and friends. Charge them less as a complimentary and if your work is good, the word of mouth will spread and will have a great promotion for your business.
Fix your rates as per the market standards or if possible a bit lower than then that in the beginning. It will help a lot to attract clients.
Provide complimentary services:
Any kind of service which comes free of cost makes us very happy. Thus, along with your hairdressing service, choose some service free of cost like a head or foot massage or a free pedicure or manicure, whichever suits you.
Marketing of your business is very important to reach out to new clients. The word of mouth will definitely help to promote your business if your work is good but you will also need a strong marketing strategy to build and grow your business.
Social media is one of the best platforms to promote your business. You can create a Facebook page or group to promote your services or use Instagram or WhatsApp to spread the word. Along with being highly-effective, social media is a free platform to promote also.
- Send a message or WhatsApp your old client’s if you haven’t heard from them for a long time. They might have lost your contact details. Avoid calling.
- If there is no reply from them, then send again after waiting for a month.
- Regularly promote your business
- Never lose a track of your client. If they are not contacting you, contact them with the relevant media.
- Don’t stop sending information or updates to your client until they tell you to.
Don’t give false commitment:
You can afford to say no, but can’t at all afford to avoid any commitment. So, check your schedule properly before giving any kind of commitments along and try to be at least 10 to 15 mins prior to your appointed time.
Maintain a proper schedule of your appointments and always refer to the same before commitment
Most Important- Customer Care
Along with the above points, the most important is customer care. With all kind of skills and talent in the mobile hairdressing business, providing care to the customer should be your high priority. Soft skill, personal touch along with professionalism is the key points of customer care.
You can also add the below-mentioned tips for attracting and retaining clients: –
How Much To Charge in Mobile Hairdressing Business
As a self-employed hairdresser, how much you want to charge completely depends on you. You have the complete freedom of the same. However, to survive in the business, you need to fix the charges as per the market standards.
At the beginning of your mobile hairdressing business, it is suggested to keep your rates a bit lower than the others. If you are new in the profession, do a proper research in the market about the rates charged by other hairdresser and fix your rates accordingly.