Are you looking for the details on how to start a tattoo business? Do you have any fascination for making variety of trendy designs? Can you do it of your own? It’s just great!! You can turn your tattooing skills and artistic sense into a successful tattoo business. Moreover, it is the best way to earn additional money using your skills and talent. The great number of tattoo artists can set their personal hours after deciding the place of work and chosen types of customers. Besides this, commencing a tattoo business has significantly lower costs for starting up than the other kinds of trades. This is the reason that a tattoo business is considered to be one of the affordable trades for a person.
How to Start a Tattoo Business: Getting Prepared
Before starting your own tattoo business, you must be familiar or have knowledge about the necessities regarding this business like training, equipment, materials, obtaining business license and permits etc. You not only need to put on your skills and artistic talents, but you will definitely require appropriate consideration and the assessment of any kind of legal and business consequences. The following are some essential things that you must have before starting a tattoo business.
Step 1: Be Trained As a Tattoo Artist
The creation of tattoos is a highly skilled job which needs hands-on training and years of practices. You may join apprenticeship program in your area available for tattoo artists. If you plan is to appoint a few artists in your shop, then make sure they have got the essential training and obligate adequate knowledge to work without any supervision. If you also want to work as an artist in the shop, then same rule is also applicable to you. The perfect method for learning a trade is only by means of a trainee-ship. You may enquirer regarding the references of all tattooists you hire and verify their genuineness before they start rendering services to your clients. It will be a very big and costly mistake of you hires an unprofessional tattoo artist.
Step 2: Write a Business Plan
Now it is time to write a well-thought-out business plan that could become your roadmap during the tattoo business journey. It is a must if you are a newcomer in this industry or going to arrange funds from a bank. Your tattoo business plan needs to be simple but comprehensive and it should include all the info like your business objectives and goals, the form of the business entity, start-up expenses, financial liabilities, pricing, income, potentials clients, number of employees and their payroll and others that are related with this business.
Step 3: Choose a Suitable Location
You have to find a perfect location inside the commercial area that possesses high traffic of pedestrian and it will sure giving your business more exposure. Before selecting a location, you need to identify your expected clients whom you will cater. If your targeted clients are college-aged people, then you should locate a place near the local college or university campus. If you want to make tattoos for soccer moms, then you may find a spot near the other retail outlets or beauty salons.
You also need to be sure that the building in which you are going to open your tattoo shop meets all the local as well as state necessities that are required for a tattoo business. The government requirements might differ from one state to another and from one municipality to the other one. Thus, you may have to visit the local Branch of the Environmental Health before the formal acceptance of the lease. For example, the place where you open your tattoo shop, there may be limitations on the scope and category of equipment that you can use ion your shop.
Step 4: Register Your Tattoo business
Before selecting a unique business label for your tattoo shop, you can start doing the business under your personal lawful name. You have to apply for the business license in the concerned department of your state or city that might necessitate the passing of an examination by the Department of Environmental Health in advance. If you are willing to trade in some other goods, like skincare products, oils or tattoo paraphernalia, then you will also require a trader’s license.
Step 5: Obtaining Licenses and Permits
When you make a tattoo on someone’s body, it also carries the inborn risk of spreading severe infections, for example, Hepatitis B, AIDS, and Hepatitis C by way of blood-borne viruses. In some countries of the world, the government has made a strict rule that a tattoo artist has to apply for a license, a permit, and registration before beginning their work. During this process of legal formalities, they also ask the artists to get a special training and obtain the certification regarding the knowledge of the tattoo contamination control, medical treatment and the dangers of blood-borne viruses. So, you must have to be sure that all the employees that you hire in your tattoo business must have gone through this important training.
Step 6: Form-Filling and Accounts
Before buying the essential equipment, you should meet some administrative requirements from the local as well as state administration experts. You should make a call to your City Zoning Branch and certify your probable location encounters all the zoning necessities. For instance, in one popular country, a tattoo shop must not be below than the 1,000 feet from a religious place or a park, irrespective of extra zoning concerns.
Step 7: Getting Insured
This is one of the very important steps that are often overlooked by the professionals. Tattoo insurance provides you the coverage and protects the business if any of clients fills a lawsuit against your shop. You should purchase general liability insurance and abusive act liability insurance.
Step 8: Decorate Your Shop
It is needless to mention that you should carry out a decoration process in the work space and reception counter to enhance the look and feel of your shop; both your clients and artists would feel comfortable while tattooing. You need to purchase reclining chairs, other chairs and couches for the clients, tattoo work tables, adjustable light source etc.
Step 9: Buy Tattooing Equipment and Supplies
You will need to buy all the essential items that are required for tattooing. You should purchase two main machines that are used for lining and black and grey shading. If you want to apply color shading, then you may need another machine. There are also needle supplies and sterilization equipment such as surface disinfectant solution and wipes, tattoo autoclave, ultrasonic cleaner and solution, colored inks, ink caps, gloves, spray bottles and many more.
Step 10: Draw a Marketing Plan
Before developing your marketing strategy, you should know the tattoo industry thoroughly and then analyse the potentiality of the market in your locality. The industry is no doubt thriving as tattoos are in style statement among the young generation. They are very internet-savvy and when they need to make tattoos, they first look on the internet. Having an official website is not enough; you should create detailed online portfolios of all the artists working in your tattoo shop. It will help you to reach those clients easily and build a reputation of your business. There are also several platforms, especially social media websites like Facebook, Twitter, Instagram will help you a lot getting business success. You may also consider other traditional advertising techniques which includes TV and radio ads, newspaper ads, distribution of flyers and business cards.
Al last, we can say that when you start your tattoo shop, get assured that you comprehensively describe the significance of appropriate tattoo care to the clients. If you prepare a reference sheet, then it will help you to make your clients informed and will retell them that exactly how many time they need to change the dressing and in what way they can evade infections. This will benefit you in building a more trustworthy relationship between you and your client. It will also support you to run your tattoo shop more effectively in the current environment of competition.