Just got a degree from a cosmetology school but have no idea how to make use of your knowledge and skills? Right!!! If you have limited fund and don’t want to go for a studio, then mobile spa business would be a perfect idea to start on. A mobile spa offers their clients the same kind of beauty services as they will get in the local day spa but the only difference is at the location. Clients would enjoy luxurious spa treatments at their convenient place with the comforts of home.
Mobile spa is a lucrative business opportunity that often targets high ticket clients, thus there are a lot of money to be made in this area. Thousands of people use spa’s all the time, but prefer to have a “spa day” at their own home. This is where they feel comfortable. Once you tap into this market, you can offer these people a “spa day” in the comfort of their home. A mobile spa business has many benefits and advantages, especially when comparing the startup requirements to an actual spa. I would like to share the essential steps to starting your own business in this industry to help you get a foot in the door.
Starting your own mobile spa business has a lot of potential, but you should also be aware of the risks involved, as well as have information about the capital requirements. These are the first factors to consider when starting out. Once you cover these topics, the rest of the business model will be pretty much straightforward.
In order to start your own mobile spa and to determine the startup requirements, you first have to decide on the type of mobile spa business you want to start. Mobile spa businesses can offer a variety of beauty services, including:
- Hair removal
You can decide to offer all of these services to clients, or focus on a specific area such as body massages or pedicure. If you do not have all of the skills, you can choose to partner up with someone who can fill the gaps or start out with the skills you do have and gradually build up your skills. If you can identify more services, you can surely add them as well.
Next you need to determine what type of mobile spa business model you want to follow. Yes, there are many consumers that prefer a spa come to them, but there are also other opportunities. Many companies throw “spa days” as a way to reward employees for their hard work. Then there’s the rich teenager that gets to have a spa party for her birthday. There’s also the bride-to-be that needs a spa day for her bridal shower. As you can see, there are many opportunities. You can choose to focus on consumers, corporate clients or a combination of the two.
Financing and Startup Capital
Once you have decided on the services you would like to offer in your mobile spa business and you have decided who your target audience will be, it is time to look at financing your business. There is some essential equipment, tools and products that you will need to purchase in order to get started. For example, if you are going to offer massages, you will need to buy towels, a massage chair, massage oils and a variety of other items to help you accomplish the task. The same goes for the other services that you can offer in your mobile spa.
If you do not have certifications and necessary skills to perform these tasks, you will also have to look into partaking in a couple of short courses in order to equip yourself with the skills. Short courses usually don’t last long and they are relatively affordable, depending on where you are going to take them.
To finalize the initial preparations for your business, you will need to acquire financing. If you have a savings account with a sum of money in it, you can withdraw your savings and invest it in your business. If not, you can talk to family members with access to funds. Alternatively, you can apply for a personal or business loan. It might be difficult to get an approval for a business loan if this is your first venture, thus a personal loan might be a more viable solution.
The Business Plan
The next part of starting your own mobile spa business is the business plan. Many people fail to realize the importance of a well-structured business plan at the starting phase and end up in chaos. A business plan helps you set up a business with complete professionalism and can also be handy when applying for a business loan or seeking investors. Your business plan should essentially include all the vital details about your business including the name of your business, the objectives of your business, startup requirements, capital requirements, competitor analysis, target audience analysis and a financial forecast. It’s a good idea to also include a marketing strategy in your business plan as this can come in handy later on.
Launching Your Business
Finally, it is time to launch your mobile spa. Congratulate yourself on getting this far and set up shop. You should start by ensuring you have all the essential equipment, tools and items that will be needed to properly operate your business. Next, you need to contact local authorities in order to obtain the required licenses and certifications. You will most likely need to register your business as well. Get all of this done and then you are ready to start serving customers.
Your target market is every man and woman who wants to look after them. They can either be individual consumers or corporate clients. Start by mentioning your new business to family, friends and colleagues. Ask them to spread the word.
There are numerous ways you can promote your business in a local area:
- Print and distribute flyers, posters etc.
- Print an advertisement in local newspapers
- Contact potential corporate clients and inform them of your services
- Print an advertisement in wedding and birthday brochures
- Contact local event planners and tell them of your services
- Develop a website including the details of the business like types of services, rate chart, contact information etc.
These are only a few ways you can generate new clients. Use your creativity and explore your options. The more marketing channels you open up to, the more potential your business will have.
A mobile spa business offers a convenient service to both individuals and corporate environments. The main benefit is the mobility of the business venture, meaning clients get a spa day at their preferred location. This is a lucrative business opportunity with minimal startup costs and a lot of potential. Since your target audience is almost everyone in the neighborhood, obtaining your first few clients should also be a relatively easy task.